5 common small business website mistakes (and how to avoid them)

Having a website is only the first step. Many small business sites lose customers because of mistakes that are easy to fix. Here are the five most common ones.

1. It does not work well on mobile

In Canada, most web traffic comes from phones. If your site does not adapt to a mobile screen, you are losing the majority of your visitors in the first few seconds.

2. It loads too slowly

Every second of delay increases the percentage of people who leave. Heavy images and low-quality hosting are the usual culprits. A fast site, on local servers, makes all the difference.

3. It is unclear what you do or how to reach you

A visitor should understand within five seconds what you do and how to hire you. If they have to guess, they leave.

4. Outdated information

Old prices, wrong hours, or a phone number that no longer works destroy trust. Your site must be easy to keep up to date.

5. It does not show up on Google

A site with no basic SEO is like a store with no sign. Descriptive titles, clear descriptions, and structured data help Google show you to the people searching for you.

The good news: every one of these mistakes is fixable. If you want a site that avoids these traps from day one, apply for your free website.